Agero Engage

Roadside assistance can significantly boost brand affinity and customer loyalty. However, many drivers aren't fully using their coverage because they're simply unaware of its benefits. Our roadside content library can help you bridge this gap with minimal effort.

Today's consumers are seeking more than just a balance between price and functionality; they want excellent service and more value from their brands. The auto industry is no exception. According to S&P Global, 52.5% of automotive customers show strong loyalty to their brand, often choosing the same manufacturer for their next vehicle. But what drives that loyalty? Agero research highlights a key factor: roadside assistance. Warranty customers who utilize their roadside benefits are 17% more likely to repurchase from an auto brand compared to those who DIY. This means that encouraging your customers to recall and use their roadside benefits more often directly translates into greater opportunities to delight them and cultivate long-term loyalty.

But here's the catch: often times these opportunities are missed because customers forget their warranty includes roadside assistance, aren’t sure what their benefits include, or don’t know how to request assistance when they need it most. This means potential moments of delight become moments of confusion and frustration.

BRIDGING THE DIVIDE: THE POWER OF COMMUNICATION

Roadside isn’t just a benefit–it’s a moment of truth. Therefore, making sure your customers understand the nuances of their roadside benefits as well as how to use it is key. Providing engaging, educational messaging that addresses common roadside misconceptions while making roadside easier to recall and request during an event can turn a stressful situation into a powerful brand-building experience.

To do this effectively, automakers must transform roadside assistance from a backstage feature into a frontline loyalty tool. And with the Agero Roadside Content Hub (ARCH), doing so is now easier than ever. 

YOUR NEW CO-PILOT: INTRODUCING ARCH FOR ROADSIDE MARKETING

ARCH is a comprehensive content library built to simplify your marketing efforts. Stocked with professionally crafted, consumer-focused content and marketing materials, ARCH promotes the value of roadside within your brand guidelines efficiently and effectively. From engaging emails and informative blog posts to eye-catching infographics and dealer materials, ARCH offers a variety of formats that seamlessly blend into your existing customer communication channels. 

As your marketing sidekick, ARCH was designed to enhance your content strategy regarding roadside messaging, educating customers about what roadside is, how it works, why they should use their coverage, and how to access benefits. Agero research shows that 1 in 2 drivers experience a roadside event every 12 months, so it’s not a matter of “if” they’ll need coverage, but “when”. You can be the hero when that day comes.

Through ARCH, we’re not only lightening your content creation load, we're helping you provide your customers with meaningful and useful driving-related information. Ensuring roadside remains top of mind for your customers can increase brand recall and ultimately boost customer loyalty. ARCH does all the heavy lifting so you don’t have to.

UNLOCK MORE: 4 ESSENTIAL ARCH BENEFITS

1. Build Awareness: Agero research show many customers are misinformed or unaware of their roadside benefits. ARCH equips you with content that breaks it down simply so customers know the depth and breadth of their warranty roadside benefits.

    

2. Deepen Engagement: Customers are more likely to recall and use their roadside benefit if you engage on the topic with them regularly. ARCH gives you the content to do just that, bridging the gap between need and solution.
   
   
3. Drive Digital Adoption: ARCH reminds your customers that the best way to request help is through your mobile app—boosting convenience while reinforcing your brand as tech-savvy and customer-first.
   
   
4. Reinforce Value: Whether it’s a vehicle lockout or flat tire, consistently remind customers that roadside assistance is the fastest, safest, and most affordable way to get back on the road, strengthening their perception of your brand's comprehensive value.

STREAMLINED CONTENT DELIVERY: HOW ARCH WORKS

We make it easy to deliver impactful, on-brand communications. Here's how it works.

1. Browse: Explore ARCH's extensive content library at archauto.agero.com.
   
   
2. Request: Submit your desired content piece(s) to your Agero Client Success Manager. 
   
   
3. Receive: We'll customize your chosen content with your brand guidelines, ensuring consistent and authentic messaging, and send it right back so you can begin implementing it into your content strategy. 

YOUR LOYALTY SOLUTION AWAITS: EXPLORE ARCH

The Agero Roadside Content Hub isn't just a resource; it's a strategic partner designed to boost awareness, deepen engagement, and reinforce the value and service you provide. With ARCH, you can turn unexpected road conditions into brand affinity moments. 

We're ready to help you elevate your roadside communication strategy. Visit archauto.agero.com to get started today.