Agero Engage

Roadside assistance is your secret weapon to increase brand affinity and customer retention. But many drivers don't utilize coverage due to misinformation. Here's how our roadside content library can help you unlock more value with minimal effort.  

Today's complex market makes acquiring and retaining customers more challenging than ever. Consumers are seeking more than just the best price, they want excellent service and more value from their insurers. What if a simple, often-overlooked benefit held the key to unlocking deeper loyalty and unwavering trust? According to Bain research, that benefit is hiding in plain sight: roadside assistance. When a customer is stranded, a smooth, positive roadside experience can turn a stressful moment into reinforcement of value and trust in your brand. The more they recall and use their roadside benefits, the greater your opportunity to delight them and foster long-term loyalty.

But here’s the catch: lack of awareness and misinformation about roadside creates a barrier to usage and adoption. Not only do customers forget they have coverage, they mistakenly believe using it is inconvenient, will result in rate increases and penalties, or too difficult to request help when they need it most. This means potential moments of delight become moments of confusion and frustration.

BRIDGING THE GAP: WHY COMMUNICATION IS KING

Roadside isn’t just a benefit–it’s a moment of truth. Therefore, making sure your customers understand the nuances of their roadside coverage as well as how to use it is key. Providing engaging, educational messaging that addresses common roadside misconceptions while making roadside easier to recall and request during an event can reinforce value and trust, turning a breakdown into a powerful brand-building experience.

To do this effectively you have to transform roadside from a backstage feature into a frontline loyalty tool. And with the Agero Roadside Content Hub (ARCH), doing so is now easier than ever. 

MEET ARCH: YOUR ROADSIDE MARKETING SIDEKICK

ARCH is a comprehensive content library built to simplify your marketing efforts. Stocked with professionally crafted, consumer-focused content and marketing materials, ARCH promotes the value of roadside within your brand guidelines efficiently and effectively. From engaging emails and informative blog posts to eye-catching infographics and ready-to-post social content, ARCH offers a variety of formats that seamlessly blend into your existing customer communication channels. 

As your marketing sidekick, ARCH was designed to enhance your content strategy regarding roadside messaging, educating customers about what roadside is, how it works, why they should use their coverage, and how to access benefits. Agero research shows that 1 in 2 drivers experience a roadside event every 12 months, so it’s not a matter of “if” they’ll need coverage, but “when”.

To help make things even easier, ARCH also enables you to effortlessly plan and schedule roadside messaging with a comprehensive content calendar, featuring key seasonal, safety, and driving-related campaigns. 

Through ARCH, we’re not only lightening your content creation load, we're helping you provide your customers with meaningful and useful driving related information. Ensuring roadside remains top of mind for your customers can increase program recall and ultimately boost retention. ARCH does all the heavy lifting so you don’t have to.

THE ARCH ADVANTAGE: 4 BENEFITS YOU CAN'T IGNORE

1. Build Awareness: Bain and Agero research show many customers are misinformed or unaware of their roadside benefits. ARCH equips you with content that breaks it down simply so customers know what they have, where to find it, and how to use it.
   
   
2. Deepen Engagement: Customers are more likely to recall and use their roadside benefit if you engage on the topic with them regularly. ARCH gives you the content and suggested cadence to do just that, bridging the gap between need and solution.
   
   
3. Drive Digital Adoption: ARCH reminds your customers that the best way to request help is through your mobile app—boosting convenience while reinforcing your brand as tech-savvy and customer-first.
   
   
4. Reinforce Value: Whether it’s a flat tire or an empty tank, consistently remind customers that roadside assistance is the fastest, safest, and most affordable way to get back on the road, strengthening their perception of your brand's comprehensive value.

EFFORTLESS CONTENT DELIVERY: HOW ARCH WORKS

We make it easy to deliver impactful, on-brand communications. Here's how it works.

1. Browse: Explore ARCH's extensive content library at archaccess.agero.com.
   
   
2. Request: Submit your desired content piece(s) to your Agero Client Success Manager or through our straightforward Content Request Form.
   
   
3. Receive: We'll customize your chosen content with your brand guidelines, ensuring consistent and authentic messaging, and send it right back so you can begin implementing it into your content strategy. 

READY TO TRANSFORM HOW YOUR CUSTOMERS PERCEIVE ROADSIDE?

The Agero Roadside Content Hub isn't just a resource; it's a strategic partner designed to boost awareness, deepen engagement, and reinforce the immense value you provide. With ARCH, you can turn everyday breakdowns into brand-building moments. 

Watch the video below to see ARCH in action.

We're ready to help you elevate your roadside communication strategy. Visit archaccess.agero.com to get started today.