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Samira Bowles - Senior Manager, Marketing Strategy

As the Senior Manager of Marketing Strategy, Samira is responsible for helping our clients drive more value from their roadside assistance offering through marketing programs and customer engagement strategies. Samira has an MBA and Bachelors in Marketing from the University of North Florida and over 20 years of experience in B2B2C marketing strategy. She is based in Jacksonville, Florida with her husband John and twin daughters.

November 6, 2025 | 3 min read

Holiday Travel Takes a Detour: Why Flight Uncertainty is Driving Customers Back to the Road

Samira Bowles - Senior Manager, Marketing Strategy

The holidays are on the horizon, but travel jitters are replacing the usual holiday cheer for many. With a government shutdown disrupting air travel, the industry is bracing for one of the most unpredictable holiday seasons in years.   Read Full Story
Roadside

May 9, 2025 | 6 min read

Agero Study Reveals Drivers are Overconfident and Underprepared for Roadside Events

Samira Bowles - Senior Manager, Marketing Strategy

At Agero, roadside isn’t just our business; it’s our passion. With over 240 million drivers traveling on America’s roadways this year1, we understand the importance of not only providing timely assistance to drivers in need, but learning more about the evolving landscape to...   Read Full Story

March 5, 2025 | 3 min read

Unlocking Customer Loyalty Through Digital Awareness

Samira Bowles - Senior Manager, Marketing Strategy

Roadside assistance is a critical and often untapped customer touchpoint that can increase brand loyalty and retention. Here's how we're working hand-in-hand with you to unlock the full potential of your program with digital awareness to keep roadside top of mind for your...   Read Full Story

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