Agero Insights

When a customer breaks down (and they will, one in two drivers experience one each year), they have two questions: “How do I move this car?” and “Who’s going to fix it?”

About 17% of drivers do the right thing—they call their trusted local shop first.

The problem? Most shops don't have an easy way to dispatch a truck on the spot. So the front desk gives the customer a tow company's phone number and hopes for the best. That handoff is where you lose control of the job, lose money, and potentially lose a loyal customer to the shop down the street.

The Hidden Cost of Handing Off Towing Logistics

When a stranded customer calls your shop, sending them to AAA or a random local tow company creates a multi-step headache for someone who is already stressed.

Even worse, once that driver calls a third-party dispatcher or motor club, your shop loses control. The roadside assistance program dispatch software or the tow driver themself might push them to a competitor's bay just because it’s closer or on their preferred list.

And here’s the kicker: Customers are ready to pay for that tow.

• 43% of drivers pay for emergency towing out-of-pocket right at the scene.

• 46% of those drivers submit the receipt to their insurance for reimbursement later.

They aren't looking for a discount; they’re looking for a quick fix. When you hand off the tow, you aren't saving them money—you’re just handing away a high-value repair job.

Don't Let Bad Tow Logistics Waste Your Bay Space

When a customer calls you from the side of the road, they want one simple answer: "We've got you covered."

If you make them hang up and dial three other numbers to get a truck, you risk them giving up and towing it somewhere else. Research shows 79% of customers stay loyal to repair shops that make taking care of their car simple and hassle-free.

You don't need a fleet of tow trucks or hours of extra front-desk paperwork to lock these jobs down. You just need a direct, low-friction way to get their broken-down car into your bay.

Lock In the Repair Before the Car Ever Leaves the Curb

Solving this doesn't mean taking on extra admin headaches or spending hours on the phone with dispatchers. It means giving your front desk a quick digital tool to arrange the tow instantly while the customer is still on the line.

When you handle the tow, the customer gets immediate peace of mind, and your shop guarantees the heavy mechanical job stays in your shop instead of rolling into the dealership down the road.

Tow To: Built to Keep Cars Rolling Into Your Bays

Your customers want a straight path from the side of the road to your lift. Tow To, powered by Agero’s nationwide network (covering 100% of U.S. zip codes), gives your team a dead-simple portal to dispatch a truck in seconds.

• No extra paperwork or admin drag for your service counter.

• No lost repair orders to competing local facilities or motor club algorithms.

• A solid, reliable experience for the 17% of customers who trust you enough to call you first.

Stop letting tow logistics steal high-dollar diagnostics and heavy repair work from your shop. Click here to see how Tow To keeps cars in your bays.