Subaru Partners to Showcase Technologies Powering Starlink at TU-Automotive Detroit 2018

Novi, MI – June 6, 2018 – Four technology providers powering Subaru’s next generation STARLINK platform today announced that they will be exhibiting within the Connected Village (Booth B92) at this week’s TU-Automotive Detroit. Visitors to the booth will be able to experience STARLINK in an Ascent, the automotive manufacturer’s brand-new midsize SUV.

TU-Automotive Detroit, taking place June 6th–7th, is one of the most prominent automotive technology events in the industry. STARLINK is Subaru’s recently upgraded in-vehicle connectivity platform that provides drivers with a range of safety, security and entertainment features, ranging from automatic collision notification and diagnostic alerts to enhanced roadside assistance and streaming media.

“STARLINK offers Subaru customers an enhanced driving experience, putting a wide selection of connected safety and entertainment features at the driver’s fingertips,” said Brian Simmermon, Vice President and CIO for Subaru of America. “With our connected platform partners, we have both the capability and the flexibility to offer our customers a variety of service packages and bill them accordingly, all while maintaining a direct relationship with Subaru customers long after they’ve acquired the vehicle.”

The exhibiting companies include:

Agero, a market leader in software-enabled driver assistance services leveraging its core foundation rooted in telematics to provide fully connected vehicle contact center services to Subaru STARLINK motorists.

Aria Systems, the leader in helping large enterprises grow subscription- and usage-based revenue, whose recurring revenue and subscription management solution has been integrated into STARLINK, enabling Subaru to more effectively manage billable subscriptions and improve customer experience.

Oracle, providing the back-end cloud-based host platform upon which the Subaru telematics platform is built, allowing Subaru to develop and test connectivity points between the multiple partners and applications providing a specific function to STARLINK.

WirelessCar, the world’s leading global Connected Car Platform and Services Company, is providing the core back-end of the connected car services including secure MNO integration and vehicle communication, service provisioning, content aggregation and integration with Subaru’s back-end platform. WirelessCar is also providing the web-based call center application used by Agero and required data for the Subaru mobile app and other customer facing applications. All WirelessCar services are hosted by Amazon Web Services.

The companies will jointly participate in a panel discussion focused on the Subaru STARLINK project entitled, “Beyond Connectivity - Transforming the Service Business Through Strategic Partnerships - Subaru as a Case Study.” The panel discussion will be held on Thursday, June 7th, from 4:00 - 4:40 p.m. ET.

About Aria:

Aria Systems’ cloud-based monetization platform is the analysts’ choice, top ranked by leading research firms. Innovative enterprises like Adobe, Philips, and Pitney Bowes depend on Aria to accelerate time to market and increase flexibility, enabling them to maximize customer value and grow recurring revenue through subscription- and usage-based offerings. For more information, visit

About Agero:

Agero’s mission is to safeguard consumers on the road through a unique combination of platform intelligence and human powered solutions, strengthening our clients’ relationships with their drivers. We are a leading provider of driving solutions, including roadside assistance, accident management, consumer affairs and telematics. The company protects 80 million vehicle owners in partnership with leading automobile manufacturers, insurance carriers and other diversified clients. Managing one of the largest national networks of service providers, Agero responds to more than 10 million consumer requests annually for assistance. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit and follow on Twitter@AgeroNews.

About Oracle:

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at

About WirelessCar:

With the ambition to bring the automotive industry beyond connectivity and into the connected society, WirelessCar is the world´s leading innovator of Connected Vehicle services. Founded in 1999, WirelessCar has continuously built on its heritage and knowledge, and is today a highly recognized and award winning company, connecting more than 2.7 million vehicles in more than 65 countries. Owned by Volvo Group AB, WirelessCar operates globally, with offices in Sweden, North America and China. WirelessCar has 330 dedicated and highly skilled members committed to delivering world class services that exceed customer expectations and needs, bringing its partners and customers into the future of connected services. The company’s positioning and open connected car platform allow customers such as Jaguar, Land Rover, Daimler, Nissan and Volvo Cars to leverage the full value of connected services across the entire spectrum of always being connected.  For more information, please visit

Media Contact:

Greg Kalish | GK Communications for Aria Systems | +1 516-665-3292 |



Meet the Author: Kate Patty - Public Relations Manager

Kate leads public relations and social media for Agero, helping the company translate its vision and leadership into impactful and meaningful stories for the public at large. Responsible for helping Agero amplify its brand mission, support product awareness and increase understanding with clients, consumers, service providers, current associates and potential employees, Kate leverages her over 10 years of experience in this fast-paced role. When not at work, she enjoys spending time with her husband, young daughter and chocolate lab, Penny.

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