Distinguished award recognizes accomplishments of female marketing executives across North America
MEDFORD, Mass. – Aug. 28, 2024 - Agero, the leading B2B white-label provider of digital driver assistance services and software for the majority of automotive and auto insurance brands, is proud to announce that Beth Davidson, Chief Marketing Officer (CMO), was honored in Women We Admire’s list of Top 50 Women Chief Marketing Officers of 2024. The list recognizes female CMOs for their accomplishments in driving the marketing strategy of their respective companies or organizations while demonstrating high-level skills in strategic planning, team leadership, and data-driven decision-making.
“This is such a well-deserved recognition for Beth as one of the nation's leading marketing executives. Her visionary leadership, passion for customer-centric solutions, and commitment to empowering women in the automotive and insurance industries make her a true role model,” said Dave Ferrick, Agero President and CEO. “We believe that our difference is our people, and Beth plays a critical role in helping Agero create strong, long-lasting client relationships that make driving smarter and safer for everyone.”
Davidson has more than 20 years of business marketing and strategy experience that spans global markets and includes work with Fortune 100 companies. As Agero’s CMO, she leads client, consumer, and service provider engagement for leading brands in the auto and insurance industries, focusing on the customer experience, product positioning, and market growth. She drives Agero's unique value proposition of scale, technology, and experience, reinforcing its position as a premier provider of roadside assistance and accident management solutions. With a strong focus on new and renewal sales, Davidson and her team accelerate revenue through innovative product development, creating mutually beneficial outcomes for customers, clients, and service providers alike.
Davidson is also a key partner and promoter for Agero’s broader investment ensuring a diverse, equitable, and inclusive workplace where employees of all backgrounds feel supported, respected, and valued. She serves as the executive sponsor of Agero’s “Women Who Lead” program, which is dedicated to advancing women within the traditionally male-dominated business, automotive, and technology sectors.
“I’m honored to receive this recognition from Women We Admire alongside so many other talented women in C-suite roles who are doing amazing work for their organizations,” Davidson said. “Through our great work and by having seats at the executive table, women business leaders continue making strides toward breaking the glass ceiling in the workplace and demonstrating successful leadership to younger generations. I’m proud to work at a company that fosters a positive and collaborative work environment and has provided the opportunity for women to flourish in leadership roles.”
Women We Admire is a membership organization comprised of the most accomplished women executives and leaders across the U.S. and Canada. As one of the fastest-growing professional women's networks, it serves as a valuable resource that connects extraordinary women across all sectors and enriches each member’s career journey. It provides news and information on today's women leaders in business, entertainment, sports, motherhood, medicine, law, and many other fields. Women We Admire and its affiliates circulate its content to over 32,000 individuals and businesses.
To view the full list of Women We Admire’s Top 50 Women Chief Marketing Officers of 2024, visit TheWomenWeAdmire.com. To learn more about how Agero is leading the charge in both workplace culture and customer-focused roadside assistance, visit agero.com.
About Agero
Wherever drivers go, we’re leading the way. Agero’s mission is to reimagine the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; configurable, white-label roadside assistance; comprehensive accident management services; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem.
The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of independent service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit www.agero.com.
Media Contact:
Jeannine Booton, Agero
jbooton@agero.com
As Vice President of Corporate Marketing, Jeannine is responsible for driving Agero’s corporate marketing and communications strategy, working collaboratively across the business to evangelize Agero’s brand, positioning the company for short and long-term success, and generating broad awareness of Agero’s mission, products & services, and value for all stakeholders. Jeannine has a BS in Communication Studies from Northeastern University and a MA in Integrated Marketing Communications from Emerson College. In her spare time, she can be found experimenting in the kitchen, attending her son’s many soccer games, and planning her next road trip.