Program celebrates the service professionals who help keep drivers safe and supported during the busiest travel season of the year.
MEDFORD, Mass. – June 30, 2026 – Agero, the motor club offering user-friendly software solutions and resources for roadside assistance service providers, announced the launch of its Summer Hustle ’26 program. Now in its sixth year, the program spotlights towing and roadside professionals whose dedication, performance, and commitment to service help keep drivers safe and supported during the busiest travel season of the year. Their work is critical to Agero’s ability to deliver reliable roadside assistance across more than 120 client programs when call volume peaks, ensuring motorists get the help they need without delay.
Summer travel brings a significant increase in roadside assistance requests. Agero launched Summer Hustle in 2021 to recognize providers who consistently demonstrate operational excellence during periods of peak demand. Recipients are selected through a rigorous evaluation process based on performance data, service quality metrics, and compliance with key operational standards.
Summer Hustle ’26 will span 10 weeks, running from Sunday, June 28, through Saturday, Sept. 5. Throughout the program, Agero will award more than $24,000 in cash prizes and Summer Hustle swag. Six winners will be recognized each week across multiple performance categories, with cash prizes ranging from $200 to $500. Winners will be announced via email every Friday starting Friday, July 10.
“Across more than 14 million events every year, our service providers are the people who make it all possible, helping drivers in their moments of need,” said Dave Ferrick, President and CEO of Agero. “Whether they’re responding to a flat tire, lockout, tow, or another roadside emergency, they help drivers navigate stressful situations with confidence and peace of mind. Summer Hustle is our way of recognizing that dedication and thanking them for the vital role they play.”
Eligibility for Summer Hustle ’26 is open to all contracted tow and roadside assistance providers in good standing with Agero, provided they are located and operating within the United States.
Agero provides industry-leading technology, training, and resources to towing and roadside service providers, empowering them to deliver outstanding customer service and grow their businesses. For more information on Agero Summer Hustle ’26, including rules and eligibility requirements, visit: https://info.agero.com/agero-summer-hustle.
About Agero
Wherever drivers go, we’re leading the way. Agero’s mission is to reimagine the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; configurable, white-label roadside assistance; comprehensive accident management services; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem.
The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of independent service providers, Agero responds to approximately 14 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit www.agero.com.
Media Contact:
Joe Livarchik
Voxus PR for Agero
jlivarchik@voxuspr.com
Marianna Lovo is an Engagement Marketing Specialist at Agero. She joined the team in 2023 and has helped build communication and marketing materials for Agero's Network Transformation Team. Prior to Agero, Marianna worked in a range of different sectors and brands under the marketing team from cybersecurity and EV to fashion and lifestyle. Marianna has a BA in Communications and Theater from Wake Forest University and an MBA from Boston University.