Agero Insights

In today's highly competitive insurance landscape, carriers are constantly looking for ways to improve retention, drive cross-selling, and defend their market share. A strategic, quick-to-deploy solution is emerging for forward-thinking insurers: the branded roadside assistance membership program. This type of services goes beyond the typical roadside assistance policy rider, providing not only 24/7 protection during a vehicle breakdown, but also benefits for customer travel, alternative transportation services, battery replacement reimbursement, access to exclusive discount and cost-saving coupons, and other enhancements that keep you in mind even when your customers is away from their vehicle.

By launching a premium roadside membership, insurers can unlock new revenue and stop customer erosion in a straightforward, low-risk way.

A supplemental program makes customers more likely to stay and helps prevent churn.

While fewer people are shopping for auto insurance compared to last year, numbers are still at historical highs. The average shopper gets as many as four quotes from different companies.¹ When you combine this with high acquisition costs, carriers face a perfect storm that can throw their customer ecosystem and finances off-balance.

But there’s a low cost, often overlooked service that has proven to create customer stickiness. Our research shows that customers who have a breakdown and use their insurance coverage are 3X more likely to renew their policy. The catch? Many people skip traditional roadside coverage because they worry about premium hikes or tow claims. In fact, more than a third of consumers look elsewhere for help during a breakdown because of these concerns. A standalone membership solves this by offering trusted service without affecting the policy; roadside assistance feels more like a benefit and less like a penalty.

Plus, a supplemental program defends your base against competitors who use roadside assistance to lure your customers away. Offering your own branded solution protects your market share and keeps customers within your ecosystem.

As a great way to find new leads, roadside assistance builds the trust you need to convert both new and existing customers.

Take the opportunity to grow profit and cross-sell your other products.

Want to use your broader portfolio to increase auto policies? A cost-effective, separate roadside benefits subscription might be exactly what your home, rental, or pet insurance customers need to trust you with their vehicle. This kind of offer increases engagement and helps grow auto policies by turning non-auto customers into full policyholders.

Our setup also offers a direct path to profit, providing immediate high-margin revenue through membership commissions. A portion of every enrollment fee goes straight to your bottom line.

Agero’s approach delivers great value without adding a lot of work for your team.

A roadside membership program makes sense for your ROI in three key ways: 

Best of all, our product is designed for easy deployment. Agero handles most of the work—including the enrollment site, digital fulfillment, marketing, and claims—so your team doesn't have to.

By offering a robust roadside membership, insurers can turn a routine service into a powerful advantage.

👉 Looking for more information? Read our overview or talk with your Account Manager today.

¹https://www.jdpower.com/business/press-releases/2026-us-insurance-shopping-study