Agero Insights

As summer travel ramps up- roadtrips, long holiday weekends, and school vacations, roadside event volume surges proportionally. We historically see a significant spike in volume during the summer months, with average monthly dispatches jumping from 760,000 (March-May) to 817,000 (June-August). 

While a breakdown is never a part of your customer’s summer itinerary, we know for many it’s unavoidable. This gives your brand a unique opportunity to reduce friction and turn a stressful moment into a positive, loyalty-building experience. 

Preparing your customers for their next road trip and ensuring a frictionless experience during this peak season is one of the most effective ways to strengthen both customer satisfaction and brand loyalty. 

Here are three ways to prepare your customers for summer travel and ensure a positive journey. 

1. Leverage seasonal messaging:

2. Issue proactive coverage reminders:

According to Agero’s 2025 Driver Preparedness Study, while 69% of drivers are aware of their roadside coverage, only 18% actually use it when faced with a breakdown. This awareness gap prevents your customers from unlocking the full benefits of their roadside programs. Don't wait for a breakdown to remind customers of their coverage; promote usage and debunk common misconceptions with proactive education to keep this critical benefit top-of-mind.

3. Provide a seamless digital intake experience:

Digital intake allows customers to bypass phone queues, quickly request services and track providers in real-time via a mobile app or web link. By removing communication barriers and increasing transparency, customer satisfaction is drastically increased. Adopting a digital-first approach not only delights drivers but also helps your program efficiently manage summer volume surges.

A resilient network built for the summer surge

Behind our seamless digital tools is a highly resilient network capable of responding to these peak seasonal demands. As your customers hit the road this summer, you can rest assured that our network is fully prepared for the influx. We continually monitor service levels in real-time, allowing us to dynamically adjust capacity as needed. No matter how high the volume climbs, we ensure the right resources are always in place so your drivers can get back on track quickly and safely.

Partner with us this summer

Whether during peak summer travel or the everyday commute, let's work together to ensure your customers have the best experience possible.

Agero provides custom-branded roadside content for your brand, contact us to learn more about this program!