As the coronavirus pandemic creates disruptions across the United States, consumers of all ages are facing a new normal. With social distancing measures, widespread remote work, and shuttered stores and public institutions, the ways that Americans go about their lives is changing in unprecedented ways. While Millennials and Gen Z were early adopters of digital tools and services prior to the pandemic, we are now seeing a new normal where the remaining technology laggards within Baby Boomers and Gen X are rapidly adopting digital technologies to help with their daily tasks. As they recognize the benefits of these technologies, consumers are likely to stick to them even once the pandemic has ended, leapfrogging digital to the forefront of many industries, and creating new expectations for digital consumer experiences.
These last few months have had an unprecedented impact on our communities, our families, our economies, and frankly, our basic sense of normalcy. Yet through it all, essential workers, everyday heroes, and even consumers seeking groceries or medical care have taken to the roads, and more often than they would have liked, found themselves in need of assistance from roadside events and accidents. Our clients, agents and network rose to the new challenges presented. Emergency services is about managing the unexpected and we are used to dealing with crisis. However, providing roadside during a pandemic has been a powerful test in technology implementation, empathy, agility and resilience.