Shana Cooper - Senior Director, Product Marketing

Shana Cooper leads the Product Marketing team at Agero. She joined the team in 2019 and has helped build and shape product content and education across all lines of business. Prior to Agero, Shana worked in a range of early stage start-ups covering everything from robots to biotech to IoT consumer products. She loves the challenge of helping to understand and communicate complex products. Shana has a BA in Chemistry from Colgate University and an MBA from Boston University.

May 31, 2024 | 3 min read

How a New Type of Service Providers Came to Roadside

Shana Cooper - Senior Director, Product Marketing

At Agero, we’ve been partnering with service providers for more than 50 years to support our clients and their customers with their vehicles. We’ve seen lots of changes in the towing industry, from new technologies, to the growth of complex multi-state provider operations to the...   Read Full Story

December 18, 2023 | 7 min read

After the initial charge: The Post Purchase Experience for EV Drivers

Shana Cooper - Senior Director, Product Marketing

From gas station protocol to when to get an oil change, the majority of today’s drivers have learned the basics of how to maintain and operate vehicles through the lens of internal combustible engines. And while there have certainly been major updates and changes throughout the...   Read Full Story

July 26, 2023 | 5 min read

How flat tires have become the number one roadside hassle, especially for EVs

Shana Cooper - Senior Director, Product Marketing

Flat tires happen all the time – every 7 seconds - 220 million flat tires in the US every year, accounting for nearly 20% of all roadside events. In fact, flat tires are the most common roadside request we receive.   Read Full Story

June 20, 2022 | 1 min read

Infographic: Ushering in the era of Electric vehicles

Shana Cooper - Senior Director, Product Marketing

The era of electric vehicles is coming. While they currently make up a small percentage of the overall market share, more and more EV models are arriving on the scene every year – and more and more customers are buying them.   Read Full Story

January 20, 2020 | 4 min read

Consumer Insights: When It Comes to Vehicle Breakdowns, There Is No Magic Formula

Shana Cooper - Senior Director, Product Marketing

We are serious about our mission to help drivers get their days back on track after a breakdown. By fulfilling this promise we not only make a meaningful difference for drivers who are having a truly bad day, we also help our insurance and automotive clientsbuild customer...   Read Full Story

November 19, 2019 | 2 min read

Vehicle Breakdowns Cost US Economy $41B Per Year

Shana Cooper - Senior Director, Product Marketing

Here at Agero we get a firsthand glimpse at the daily disruption that tens of thousands of Americans face when their transmission fails on the highway or their battery dies in the mall parking lot. Most drivers will spend a few hours resolving the problem, get on with their day,...   Read Full Story

October 10, 2019 | 1 min read

Roadside Builds Consumer Loyalty - But Don't Take Our Word for It

Shana Cooper - Senior Director, Product Marketing

Based on consumer research we have found that consumers who use sponsored roadside support have a great affinity to theirroadside provider. In fact, this can have a dramatic impact on NPS even for consumers who don’t take advantage of the benefit.   Read Full Story

September 18, 2019 | 4 min read

Consumer Insights: How Coverage Expectations and Request Channel Can Impact NPS

Shana Cooper - Senior Director, Product Marketing

At Agero, we take pride in leveraging our network and systems to support consumers on the side of the road. We recognize that we have an opportunity to not just service but also delight our consumers, turning this unexpected and unfortunate event, into a loyalty building event...   Read Full Story