Beth Davidson - Chief Marketing Officer

As Chief Marketing Officer, Beth brings over 20 years of consumer and customer marketing strategy experience. In her role, Beth oversees all of our go-to-market B2B2C activities, developing products and promoting them to clients to better serve end consumers across all lines of business. Prior to joining Agero, Beth worked on the biggest consumer and customer strategy challenges of Fortune 100 companies from Coca-Cola to Merck to Microsoft. She was equally based in Boston, London and Johannesburg giving her perspectives on different go-to-market strategies and B2B2C scenarios from around the globe. When not working, Beth can be found on a golf course where she serves on the board of the LPGA Amateurs and desperately tries to keep her handicap in the teens.

May 9, 2022 | 4 min read

Skip The Line When You Need Roadside

Beth Davidson - Chief Marketing Officer

Faster intake means faster speed to dispatch, which is key to getting drivers back on their way, faster and easier than ever.   Read Full Story

October 27, 2020 | 4 min read

'In these uncertain times…': How pandemic stress is destabilizing NPS across industries

Beth Davidson - Chief Marketing Officer

In normal times, we use customer experience metrics like NPS to provide valuable insights into the performance of our products and services. A successful launch of a new feature might be measured by an improvement of just 1-2 points. And similarly, a small downward change in NPS...   Read Full Story

May 14, 2020 | 5 min read

COVID-19 Is Accelerating Digital Usage. Roadside Is Ready.

Beth Davidson - Chief Marketing Officer

As the coronavirus pandemic creates disruptions across the United States, consumers of all ages are facing a new normal. With social distancing measures, widespread remote work, and shuttered stores and public institutions, the ways that Americans go about their lives is...   Read Full Story