Beth Davidson | Chief Marketing Officer

Beth Davidson | Chief Marketing Officer
As Chief Marketing Officer, Beth brings over 20 years of consumer and customer marketing strategy experience. In her role, Beth oversees all of our go-to-market B2B2C activities, developing products and promoting them to clients to better serve end consumers across all lines of business. Prior to joining Agero, Beth worked on the biggest consumer and customer strategy challenges of Fortune 100 companies from Coca-Cola to Merck to Microsoft. She was equally based in Boston, London and Johannesburg giving her perspectives on different go-to-market strategies and B2B2C scenarios from around the globe. When not working, Beth can be found on a golf course where she serves on the board of the LPGA Amateurs and desperately tries to keep her handicap in the teens.

Recent Posts

Skip The Line When You Need Roadside

[fa icon='calendar'] Jun 2, 2020 2:02:00 PM / by Beth Davidson | Chief Marketing Officer

With states loosening their quarantine rules, we are all so excited to get back to normal, using our cars to shop, work and visit more than we have these last few months.

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COVID-19 Is Accelerating Digital Usage. Roadside Is Ready.

[fa icon='calendar'] May 14, 2020 12:14:00 PM / by Beth Davidson | Chief Marketing Officer

As the coronavirus pandemic creates disruptions across the United States, consumers of all ages are facing a new normal. With social distancing measures, widespread remote work, and shuttered stores and public institutions, the ways that Americans go about their lives is changing in unprecedented ways. While Millennials and Gen Z were early adopters of digital tools and services prior to the pandemic, we are now seeing a new normal where the remaining technology laggards within Baby Boomers and Gen X are rapidly adopting digital technologies to help with their daily tasks. As they recognize the benefits of these technologies, consumers are likely to stick to them even once the pandemic has ended, leapfrogging digital to the forefront of many industries, and creating new expectations for digital consumer experiences.

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