With states loosening their quarantine rules, we are all so excited to get back to normal, using our cars to shop, work and visit more than we have these last few months.
As the coronavirus pandemic creates disruptions across the United States, consumers of all ages are facing a new normal. With social distancing measures, widespread remote work, and shuttered stores and public institutions, the ways that Americans go about their lives is changing in unprecedented ways. While Millennials and Gen Z were early adopters of digital tools and services prior to the pandemic, we are now seeing a new normal where the remaining technology laggards within Baby Boomers and Gen X are rapidly adopting digital technologies to help with their daily tasks. As they recognize the benefits of these technologies, consumers are likely to stick to them even once the pandemic has ended, leapfrogging digital to the forefront of many industries, and creating new expectations for digital consumer experiences.