Beth Davidson - Chief Marketing Officer

As Chief Marketing Officer, Beth brings over 20 years of consumer and customer marketing strategy experience. In her role, Beth oversees all of our go-to-market B2B2C activities, developing products and promoting them to clients to better serve end consumers across all lines of business. Prior to joining Agero, Beth worked on the biggest consumer and customer strategy challenges of Fortune 100 companies from Coca-Cola to Merck to Microsoft. She was equally based in Boston, London and Johannesburg giving her perspectives on different go-to-market strategies and B2B2C scenarios from around the globe. When not working, Beth can be found on a golf course where she serves on the board of the LPGA Amateurs and desperately tries to keep her handicap in the teens.

'In these uncertain times…': How pandemic stress is destabilizing NPS across industries

October 27, 2020 | Beth Davidson - Chief Marketing Officer

In normal times, we use customer experience metrics like NPS to provide valuable insights into the performance of our products and services. A..

 

Skip The Line When You Need Roadside

June 2, 2020 | Beth Davidson - Chief Marketing Officer

With states loosening their quarantine rules, we are all so excited to get back to normal, using our cars to shop, work and visit more than we..

 

COVID-19 Is Accelerating Digital Usage. Roadside Is Ready.

May 14, 2020 | Beth Davidson - Chief Marketing Officer

As the coronavirus pandemic creates disruptions across the United States, consumers of all ages are facing a new normal. With social distancing..